Maslow Cookie policy

Cookies are small text files that are stored on your device (for example, your computer or smartphone) when you visit a website. Cookies allow a website to recognise a device and store or access information about preferences or past actions.

We also use, or may use, other technologies that store information on your device or access information stored on your device (for example, local storage, pixels, SDKs and similar mechanisms). For simplicity, this Cookie policy refers to all of these as "cookies", unless the context requires otherwise.

Cookies can be:

• Session cookies, which expire when you close your browser.
• Persistent cookies, which remain on your device until they expire or you delete them.

Cookies can also be:

• First-party cookies, set by us (the site you are visiting).
• Third-party cookies, set by another organisation whose services are embedded into or integrated with our site (for example, analytics tooling).

We use cookies to support the operation, security and performance of our websites and services, and to understand how visitors use our site so we can improve it.

Where required by applicable law, we will only set non-essential cookies after you have provided valid consent. This means you should not see non-essential cookies set before you have made a choice through our cookie controls.

Some cookies are strictly necessary to provide an online service you have requested or to maintain secure communications. These may be used without consent where the relevant legal exemption applies, but we still aim to provide clear information about them.

We group cookies into the following categories, consistent with UK expectations that users are told what technologies are used, what they do, and why.

These cookies are required for the website or service to function, or are strictly necessary to provide a service you have requested. Examples typically include security and fraud-prevention measures, authentication and session management, load-balancing, and remembering cookie-preference settings.

These cookies support enhanced functionality and personalisation, such as remembering preferences and user selections. If you disable these, parts of the service may not operate as intended.

These cookies help us understand how visitors interact with our site (for example, which pages are visited and how the site performs). Where required by law, these cookies are only set with your consent.

These cookies are used to support advertising or similar tracking activities. If we use these cookies, we will obtain consent where required, and we will describe the purposes and relevant third parties in our cookie controls and cookie register.

Under UK rules, the general position is that storing or accessing information on a user's device requires providing clear information and obtaining consent, unless an exemption applies (for example, where the cookie is strictly necessary to provide an online service requested by the user).

Where we rely on consent, it must be freely given, specific and informed, and provided by a clear positive action. Continuing to use a website does not constitute valid consent for non-essential cookies.

Our cookie controls are designed so that refusing non-essential cookies is available and should be as straightforward as accepting them. We do not require acceptance of non-essential cookies as a condition of accessing our site.

Some cookies may be set by third parties whose tools are present on our site (for example, analytics providers, security tooling, or embedded services). We do not control third-party cookies directly. Their use is governed by the relevant third party's own terms and privacy information.

Where we use third-party cookies, we aim to clearly identify the relevant third parties and purposes through our cookie controls and cookie register, reflecting UK expectations of transparency for third-party cookie use.

You can manage cookies in the following ways:

• Cookie controls on our site: You can set, review or withdraw your preferences for non-essential cookies at any time via our cookie preferences interface. Withdrawing consent should be as easy as giving it.
• Browser and device settings: Most browsers allow you to block or delete cookies, or to control cookies on a site-by-site basis. Blocking strictly necessary cookies may prevent parts of the site from functioning correctly.
• Global Privacy Control (US): If we are required by applicable US law to treat a browser-based opt-out preference signal (such as GPC) as a valid opt-out request, we will do so.

We maintain a register of cookies and similar technologies that are used on our site, and we review it as our site and tooling change. This register typically includes the cookie name (or identifier), purpose, category, whether it is first-party or third-party, and its duration.

Where legally required or operationally appropriate, a summary of cookies in use and related controls will be displayed in our cookie preferences interface.

We operate globally and aim to implement cookie controls in a manner aligned with applicable law, using a risk- and transparency-driven approach.

For visitors in the UK (and, where applicable, the European Union), non-essential cookies are set only after valid consent.

For visitors in California and other US states with privacy laws, separate opt-out rights may apply to certain forms of data "sale" or "sharing" and similar tracking activities. Where required, we will honour recognised opt-out mechanisms such as GPC.

For visitors in Australia, online tracking technologies (including third-party tracking pixels) should be deployed with due diligence and data minimisation in line with the Privacy Act and Australian Privacy Principles expectations.

We may update this Cookie policy from time to time to reflect changes in technology, law, or our practices. Where appropriate, we will publish the updated version on our website and update the "Last updated" date above.